Email Marketing

For most clients starting out with a newsletter, we will normally recommend
Constant Contact as the best email system. Once your opt-in subscribers get to a certain level though, about 5,000 email addresses or more, you will want more control.

For example, a friend had a list of 30,000 opt-ins that he grew through his weekend boot camps over a period of years. One day he turned on his computer and found an email from his broadcast email provider that said his list has been frozen because his month-to-date spam reports had increased had been over the maximum allowed of “8.” Now think about that. 8 spam reports from sending to 30,000 people! That’s pretty good!

The email that went out was a pre-made email prepared by the commercial email company and sent out to his list asking them to click a link if they still wanted to receive emails from our friend. Of 30,000, only 600 re-subscribed!

Think they did not re-subscribe because they just didn’t want to get emails anymore from that person? Nope. The calls and emails starting coming in almost immediately; “Why did you remove my email from your distribution list? I haven’t received anything from you in three weeks!”

There are two ways you can use the HereNextYear broadcast email system:

1. HereNextYear Hosted – We can host your email delivery system on our main email server to save you the money it would take to have a dedicated email server of your own.

2. HereNextYear Dedicated Email Server – We can setup and maintain a dedicated email server.