Before Trying for Extreme Website Traffic Prepare Your Website

It’s the only thing we want. Extreme Website Traffic! We don’t even care if we get sales anymore. We just want the traffic and figure the sales will come.

We don’t just want traffic of any kind, we want “targeted traffic” too. And, it seems like something that’s harder to attain than this time last year.

BLOGs, RSS, SEO, CPC, CTR, it all means the same thing, more traffic. But, few are willing to show you exactly “how” to make these work for your business. They’re only willing to tell you “that” they will.

Here are three things you can do right now to set the stage for increasing targeted traffic to your website for the upcoming year:

1. Automate the updating of your navigation on each page – If you have a traditional Web site where your designer used Dreamweaver or some other HTML editor to construct your pages one by one, it will be a fairly big chore to change your navigation buttons and links every time you add a new page to your site. Convert all of your manual pages into something that updates your navigation links automatically throughout all of your pages when a change is made. Use of PHP or ASP “includes” is good for this as you only have to change links and images in a single file, a file used by each page of the site. So then when you add a page and change that single file by adding a new link, that new link will appear instantly on all the pages of your site.

Another way to accomplish this is to convert your traditional site to using a Content Management System (CMS). Joomla and Drupal are some rather complex cms systems that are very popular in the CMS world. But, we’ve most success using Wordpress software for full Web sites. You may have become familiar with the term “Wordpress blog.” It’s the same thing, but we’ve been using the Wordpress blog format for full client Web sites and even converted our entire HereNextYear Web site into Wordpress format. Now, every time I add a post to this area or a page to the main portion of the site, all my links and navs are updated in an instant.

2. Plan to stand in the way of traffic that’s already there -This phrase I picked up at Tom Antion’s Butt Camp years ago where he said, “Why force your website on society when there is plenty of traffic already out there? All you have to do is stand in front of it.”

Simply search the free keyword search tool for a broad keyword phrase related to your business and see how much traffic there is for related terms.

Multiply those numbers by 5 or 6 and you’ll have a semi accurate feel for how many are searching all the search engines for such terms.

3. Create a sub-page to target one keyword phrase and write some content that includes that keyword phrase a few times.

Use all of the components in my Getting Brutal With Google SEO Manual when creating the sub-page. But, once you have one completed, go back to the keyword search utility and find another keyword phrase to write about. Nothing too lengthy, just 400-600 words.

In summary. . .

I could spend 2 hours on this topic alone because there are several strategies to each step. At the minimum, prepare your site for tons of traffic now so that you will save hours of time later. And, check out the next level of this topic where I talk about building content pages for even more extreme website traffic.

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