Internet Marketing Mentoring
Versus Coaching

Internet marketing mentoring is different than coaching in that mentoring focuses on building an individual relationship between mentor and mentee that can last a lifetime. A coach only sticks around as long as you’re paying them. That’s one of the reasons why we believe Internet marketing coaching doesn’t work. There are other very specific differences you should know before looking for Internet marketing guidance so that you can choose wisely whether you really need an Internet marketing mentor versus a coach.

Internet Marketing Mentoring Programs	Internet Marketing Coaching Programs
Contact can be by phone or in person	Contact is almost always by phone or email only
Discussion time is usually 1 hour to half-day	Contact is usually 15-30 minutes per session
Mentor will sometimes tweak the work you’ve done so you can better see a the process for improving your work. “Here is a similar headline I wrote for a promotion and then added this hook on the end to make it more compelling to read more” would be an example of a mentor helping you write better sales copy.	Coach rarely does any work for you but gives generalizations how your work could improve. “Make your headline more compelling” would be an example of a coach helping you to write better sales copy.
Are paid for by monthly retainer plus the percentage increase in sales revenue	Are paid for by-the-session
Mentors are experts in their field and can command rates from $200-$2,000 per hour…and they’re worth it!	Coaches are often part of a larger coaching network and are paid from that network at $15-$30 hourly rates.
A mentor will take the time to dream the possibilities with you and serve as a sounding board or even just a good friend when things don’t go as planned.	A coach brings an agenda to the table with assigned tasks.

Every successful Internet marketer I know has had multiple “mentors” that they will bring up in conversation. But coaches? Rarely will you hear of a successful marketer on the Internet cite their “coach” as the reason for their success.

There are Three Types of Internet Marketing mentors that you should know about for when it’s time for you to seek one out:

Internet Marketing Mentor Type I – Individual One-on-One Mentoring

If you are lucky enough to find someone who is truly skilled in the many aspects of Internet marketing AND is willing to teach you “their own process” as opposed to following some sort of coaching script,

Internet Marketing Mentor Type II – Group Mentoring

I’m seeing group mentoring to be more of an intermediate level group coaching program these days. The cost is less than the Type I mentor but the caliber of the mentor is usually much higher. In fact, if you were to try to pay the leader of a Type II mentoring group for one-on-one mentoring, you would need to come up with several thousands of dollars per month for one meeting a week.

Internet Marketing Mentoring Type III – Combined Mentoring

This is the type of mentoring we practice at HereNextYear and have found it to be the most effective so far of the three. The concept is simple: Combine the act of serving as a mentor and service provider. Not only do we help construct a plan of implementation (like a coach), but we will actually perform the tasks you don’t want to do while mentoring and training you to participate in the process as well.

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