Today I need to deviate from that and tell you what someone else did to get herself on CNN.

First, click this link or copy and paste this link to your browser: http://tinyurl.com/na7adu to see the video that was shown on CNN last Wednesday morning, made by someone who identifies herself only as Adriana.

Here are three reasons why I believe she got featured:

1) Her Video is About a HOT and STEAMY SEXY Topic: Health Care Reform – She “attended” a town meeting where the health care plan was discussed. CNN is looking for town meeting attendees right now to hear their “real people” opinions.

2) She Looks Like a “Regular” Person – I don’t mean that as an insult. It’s just what CNN is looking for right now; people who represent the people. Adriana is articulate, but not a polished and rehearsed professional speaker. She could be a professional speaker for all we know, but she just doesn’t come off as being one on the video. But, she’s certainly good enough with words to the point where CNN thought she wouldn’t fall to pieces on national television. So, the producers are getting ahold of her as I write this to invite her LIVE on CNN.

3) Her Video is Self-Produced and Casual – This video is NOT made in a studio or with professional grade equipment. She probably didn’t even have someone recording the video for her. It’s unedited, has no music intro or outro, no fancy graphics. It’s just plain conversation. And, that’s what CNN is looking for too right now…common conversations on video.

So, you have an interesting opportunity right now. You too could plop yourself down in front of a video camera and start speaking your mind. When you do, create an account at IReport.com and submit your 5-minute-or-less video. Who knows, you might find yourself getting a phone call from CNN!

I plan to do just that over the coming month and will be applying the health care debates to how they will impact my business. Just about any product or service you offer will be impacted by the health care bill positively or negatively. Share what you know and let’s all get on CNN!

1) Write press release
2) Fax press release to one person at a time
3) Follow up your press release by calling the reporter to make sure they got it.

My friend, those days are over.

Today, the “new” press release of modern day works like this:

1) Write press release
2) Accumulate starting list of media contacts
3) Add press release to your Web site
4) Fax press release to hundreds or even thousands of media contacts
5) Email your press release to the same media stations
6) Submit press release to national newswires and RSS feeds
7) Don’t call anyone–wait for them to visit your Web site and contact you for details.

With that process in mind here are three Tuesday Triplet steps for you to make use of today’s modern day press release opportunities:

1) Pick a topic that gets people thinking – You want people to eventually read about your topic in the paper or listen to the radio or watch t.v. and find themselves talking about it the next day at the water cooler. What about your topic would make people so interested that they would talk about it with others?

2) Stay focused - Don’t introduce your press release recipient to anything other than one specific topic. In fact, if it’s been a while since you’ve done a press release, maybe sending multiples (one release per week for 6 weeks) is the answer.

3) Send your press release early in the day and early in the week for best results…but test other times too.

Monday, Tuiesday and Wednesday between 4am (EST) and 6am are the best times to send press releases. But, try other times of the week as well. You might find that a Sunday afternoon is the perfect time to sneak something in to the radio talk show or syndicate t.v. station.

The point is that you can use press releases just like any other form of Internet marketing, where we used to think of press releases as an “off-line” marketing tool.

Not anymore. It’s the perfect mix of using off-line and online means to get your message out.

We’re launching a whole new offering this week where you can read about our new ability to distribute press releases to more than 25,000 media outlets around the country!

Checkout PressRoomAlert.com sometime where you will see a very basic Web site. Why so basic? Because the topic of press releases is a basic promotional device and should be kept on a basic level.