Press Release Tips
How to Get on CNN as a Guest Using Video
I always make a point of giving advice only for things I’ve already done. Then if it works for me, I share what I accomplished. If it’s a dog, I tell why it failed.
Today I need to deviate from that and tell you what someone else did to get herself on CNN.
First, click this link or copy and paste this link to your browser: http://tinyurl.com/na7adu to see the video that was shown on CNN last Wednesday morning, made by someone who identifies herself only as Adriana.
Here are three reasons why I believe she got featured:
1) Her Video is About a HOT and STEAMY SEXY Topic: Health Care Reform – She “attended” a town meeting where the health care plan was discussed. CNN is looking for town meeting attendees right now to hear their “real people” opinions.
The New Modern Day Press Release Process
In the olden days of press releases, the process was:
1) Write press release
2) Fax press release to one person at a time
3) Follow up your press release by calling the reporter to make sure they got it.
My friend, those days are over.
Today, the “new” press release of modern day works like this:
1) Write press release
2) Accumulate starting list of media contacts
3) Add press release to your Web site
4) Fax press release to hundreds or even thousands of media contacts
5) Email your press release to the same media stations
6) Submit press release to national newswires and RSS feeds
7) Don’t call anyone–wait for them to visit your Web site and contact you for details.
With that process in mind here are three Tuesday Triplet steps for you to make use of today’s modern day press release opportunities:
