1) Converting those who visit your website or interact with you somewhere else on the web to taking action with you

2) Enabling yourself to be not just “found” or “stumbled upon” but ever present

3) Maximizing your sales potential by either making or creating something to sell on your own or promoting someone else’s product.

Stay tuned for Thursday’s launch, which will be ONLY between the hours of 10am and 3pm. Sign-up for the Tuesday Triplet where we’re describing the product launch process one step at a time while we’re actually doing it.

In one week worth of promotion, we packed a room of more than 100 people and we had 40 more on a waiting list. We just couldn’t fit any more into the room.

So, we’re doing it again! And, it won’t cost you a cent to attend.

This one-day-only event will be from 9am to noon on Thursday, June 24 at the Red Lion Hotel in Aurora Colorado, just off I-225 at the Parker Road exit.

Our room will only hold 125 and, as last time, it’s sure to fill up fast, so register now or copy and paste this link into your browser: http://tinyurl.com/29qr8tf

As last time, I (Marty Dickinson) will start the morning off where I’ll cover:

• The new evolution of websites and why it doesn’t make sense to use anything else for your business
• Hot strategies that are working this month for converting more of your website visitors to leads and paying customers, including less text and more video
• Updates on Google’s organic search mix and how real-time search and video is impacting your traffic today
• How the Internet marketing “heavy hitters” get more traffic to their websites using my “Traffic Triangle” process (You won’t hear about this at a Meet-up group!)
• How to get 300 minutes of benefit from every 30 minutes you spend on Twitter, Facebook and Linkedin

Then, we’ll switch gears and Zak will cover the enormous power and process of more effective email marketing, including how to:

• Use best practices and winning strategies in your email marketing
• Get and keep quality subscribers
• ncrease your deliverability and open rates
• Create more compelling content
• Integrate video into your email campaigns

This is your opportunity to learn the true cutting edge online strategies for today in simple step-by-step sequences you will be able to apply immediately to your own business promotion efforts.

Learn from valuable case studies of how other businesses have effectively used these important Internet marketing and email marketing techniques to boost their business.

Join us on June 24th at the Red Lion in Aurora. You must RSVP to this free event and we are sure to fill the room before the date arrives. So, do not hesitate.

Don’t wait. Click Here NOW to Sign-up today and get ready to Profit Again in 2010!

Yes, e-mail is still one of the great ways to stay in communication with existing clients and people who might be interested in your products and services but are not quite ready to buy from you yet.

A recent issue of DM News described how the Eddie Bauer corporate headquarters decided to clearn their email list and their open rates shot up to more than 92%! Most e- mail distributions are lucky to get 20-30%.

Here are 11 steps to help you clean your email list for better open rates and cleaner distribution of your newsletters and announcements:

1) Make a list in Excel with the first name and email address for every bounceback. If you’re using a commercial system, simply export this list for up to the past 6 months.

2) Craft a brief email letter that essentially says you’ve been trying to get your e- letter or e-zine through, but the e-mail keeps bouncing and that the e-mail might be getting caught up in their spam filter.

3) Add a line to that letter that says something like, “Please set your spam filter to allow e-mail from youremail@yourdomain.com or contact your ISP and ask them to whitelist the following IP address XX.XX.XX.XX so that you will receive the information you requested within a timely manner.

4) Contact your ISP or commercial email system to find out the IP address of your email server and replace the XX’s above. In my case, I would get this information from Constant Contact since that is the system I use for this distribution.

5) Send your crafted letter to each of the bounceback e-mail addresses individually…from a system other than how you send your e-zine. For example, I use Constant Contact to send the Tuesday Triplet. But, to send a bounceback letter, I’ll use my regular e-mail client rather than Constant Contact.

6) Make a decision whether to just dump the e-mail address or contact the subscriber by phone if you have a phone number for them.

7) Start another Excel file and audit e-mails that have been sent over the past 3 to 6 months (it’s easier if you do this part every quarter) and make a record of those that did not bounce but were not opened either. Most people will only read 1 of every 3 or 4 editions.

Craft another “very polite” e-mail letter that has the tone of “just checking-in” to see if they have been receiving all of the e-mails. Strongly urge a reply. Make sure to direct them to your archive section. You do have an archive section I hope.

9) Send this e-mail letter from a method other than how you normally send your e- zine from which they are not opening.

10) Let a week or two go by and if you still haven’t received a reply, consider calling them on the phone to find out if those e-mails are getting through. If there’s still no response, and no changes in open rates, you may elect to drop them from your list in the future. But, don’t take them off immediately. There could be a similar spam blocker related issue preventing e-mails from consistently getting through. After all, not all mail servers are setup to send a bounceback.

11) Document in your contact manager system (Goldmine, Act) that you have deleted an e-mail address from your broadcast e-mail system. That way if the person ever calls you on the phone, you can pitch the importance of receiving your e-letter and get them opted-in again.

In Summary, it would be great for me to recommend that you audit your bouncebacks and non-opens every month, but it’s more realistic for me to suggest you take action with this every quarter. And, at absolute least, once a year.

Take action with this now and you’ll have a nice clean list for the beginning of any year or seasonal promotion period.