Blog Tips

Free Keyword Search Tool at WordTracker

WordTracker has produced a free keyword search tool has been in great need ever since Overture pulled its free keyword search page. WordTracker has stepped up to be the official replacement. Not only does WordTracker have a free trial, but they also feature a slightly hidden search field identical to Overture’s.

Although most people use keyword research to better manage pay-per-click campaigns, having a powerful search system at your fingertips is crucial for creating content pages of a website and even blog posts.

When you create any page of your website, you have two options. You can make a page that YOU want or you can make a page that people are already looking for.

By first visiting WordTracker’s Free Keyword Search Tool, search for a keyword phrase of your choice. The tool will not only display the visitation number for that exact keyword phrase but also for any related keyword phrases.

Content Pages for More Website Traffic

Content pages for more Web site traffic are simply that; pages on your Web site that contain specific content about a focused topic. Content pages do not equal “sales” pages but are more educational or informative in nature. Although, you can certainly use content pages to introduce new Web site visitors to you or your business.

Your primary goal with content pages is to supply informational content to the Internet that people are already searching for by keyword phrase. When people search for that phrase, your content page comes up and you get the traffic.

For example, one day I wrote a content page titled “Why Internet Marketing Coaching Doesn’t Work.” Now, most people wouldn’t search for that exact phrase. They would search more probably for “internet marketing coaching.” When they do, that content page is #1 on Google (as of the time of this writing). Over the past 30 days, I’ve had 83 visitors to that page, 31 of them came as a direct search on Google related to “Internet marketing coaching.”

35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business

WordPress blog software offers much more than the few five or ten benefits you usually hear about. A blog site is the new evolution of how Web sites are constructed. First, know that a blog is a Web site…a Web site is a blog. There is NO difference!

It’s just that blogs have a few more cylinders under the hood if I can use a metaphor.

In fact, I wrote a blog post a few months ago that suggested a blog is the very heart of ALL of your Internet marketing efforts by the blog working together with social networking and Web sites.

I don’t know why the power of WordPress is being so under rated, because I believe this beloved software has paved the way for a new evolution of Web site. Here are 35 reasons why a blog, specifically a WordPress blog, is better than a traditional Web site for your business and business owners today in a very trying economy.

Why Are Blogs Important

Blogs are fast becoming the single most important component of any Web site. As a matter of fact, a blog can be your ENTIRE Web site. I believe using blog software like Wordpress or others has become the new evolution of what I would call a “traditional” or even “old school” method for implementing a Web site.

Whenever I get a call from a prospective client about a new Web site, I’ll ask them two questions: 1) “Is your Web site getting all the leads and sales you were hoping?” and 2) “Are you able to maintain your own content?”

In both cases the answers are almost 90% “NO!”

A blog or an entire Web site that’s setup using blog software supplies the pieces necessary to help make that answer turn to a YES!